About Us
Our Philosophy & Approach
Every decision in business has a consequence. Every action in business has consequence. Good, bad or indifferent, as a leader of your business you have the power to make great change or the alternative. The Continuity Consequence Agency believes that when strategy considers continuity from beginning through to results you can have BIG consequences resulting in improved revenue, profitability, customer engagement and employee engagement.
MARKETING & SALES PROGRAMS
We develop marketing programs that include sales targets and evaluate sales results to influence marketing decisions. We believe having continuity is the key to success. We pair creative with data driven decision making in every program we develop. Whether you need tactical marketing tool development, marketing strategy to penetrate a market or need to influence sales results through a more defined strategy, Continuity Consequence has a defined process to get you to your targets.
BRAND STRATEGY
Depending on where your business is in its evolution - new start up, entering new markets, going through great cultural or strategic change or simply looking to embrace your next horizon - Continuity Consequence aims to define your brand while also developing a roadmap to your vision and goals. We believe that a brand strategy must have continuity through to your vision with clear steps to achieve your desired results.
FRACTIONAL CMO SERVICES
If your business is at a pivotal point in your growth journey and you're ready for a more formal brand, marketing and sales strategy to prepare you for a transaction, major growth objectives, cultural change or entering new markets, but you are not in need of a full time CMO then this program is for you. We have a team of past CMO's that can sit on your board or executive management team to act as your Chief Marketing Officer. Our experts can develop your multi-year strategy, manage your junior team or bring in a part time team to execute the strategy in brand, employee engagement, marketing and sales targets.
YOUNG MARKETER TRAINING
Our founder has always been inspired by young marketers and growing young marketers. Her past team members have described her as someone you "pushes you to greatness" and for her it is by far the greatest compliment she has ever received. She has developed a training program for young marketers transitioning from college to the work force, for marketers looking to make the next step in their career or for executive teams looking to invest in their young teams. Through this training program marketers will learn how to develop marketing strategy v. tactics and how to understand business metrics and the link to marketing goals and results.
If you aren't getting the results you desire from marketing and sales or if your brand is not the leader you desire it to be in your space then it's time to consider Continuity Consequences unique approach to the traditional agency.
Our Founder
Jaclyn Herrera, Chief Strategy Officer
Jaclyn Herrera, Continuity Consequence Founder and Lead Fractional CMO has been in the corporate marketing and sales world for more than 20 years. She brings a unique experience having ran marketing and sales teams, lead manufacturing and service driven P&L's and developed marketing and brand strategy at multiple agencies early in her career. She has worked in multiple industries including energy, water & waste water, construction, manufacturing, healthcare, food service and IT businesses.
She believes that brand & market penetration strategy leads to your long term vision while your sales and marketing strategy should deliver immediate and consistent results. They should be thought about, developed and executed together - in continuity.
Prior to starting Continuity Consequence, Jaclyn was the Chief Marketing Officer & SVP of Sales for The Vortex Companies, a trenchless rehabilitation manufacturing and service companies. She was responsible for the long-term global brand and corporate marketing strategy and responsible for tailoring the buying journey for a unique experience in the trenchless space for Vortex’s customers. As the SVP of Product Sales, she was responsible for leading Vortex’s inside and outside sales team delivering world class service to customers.
Prior to Vortex, Herrera was hired by The Weir Group’s Oil & Gas Division to head up its global marketing and branding efforts including marketing the most purchased frac pumps in the world - SPM. Over the course of 10 years. Herrera had multiple roles, including overseeing the company’s marketing communications, branding, wellhead business development, and sales programs. She also led the Artificial Lift product line and led operations for the North American Wellhead manufacturing plant. Before her time in oil & gas she held positions at top Houston Marketing Agencies leading brand strategy and communication programs.
Jaclyn holds a degree in marketing from the University of North Texas. She resides in Houston with her two children.
